Cookie & Analytics Storage Policy

Some cookies or local-storage items are necessary for authentication, account security, navigation and core app behaviour. Disabling these may stop parts of BuildPair from working correctly.

BuildPair uses first-party aggregate statistics by default to understand and improve the service. This can include visit starts, page views, meaningful button or link clicks, scroll-depth milestones, time spent on pages, named form fields reached, referral source, campaign parameters, broad device type, browser and operating-system category, language, timezone, screen or viewport size bands, connection category and coarse country, region or town/city location. Basic analytics does not retain an individual visitor journey or create a persistent visitor identifier.

BuildPair may use location information supplied by the hosting or network layer. Where that does not provide a useful town or region, the server may temporarily use the request IP address with an IP geolocation service, currently ipwho.is, to estimate country, region and town/city. BuildPair stores the coarse result in analytics rather than the raw IP address. IP geolocation is an estimate and is not treated as a street address, exact postcode or precise device location.

Detailed journey analytics is separate from basic statistics and is enabled only when a visitor actively chooses “Allow detailed analytics”. It uses a random first-party browser identifier, normally retained for up to 90 days, and a shorter-lived visit identifier to understand a sequence of pages and actions. It does not record the contents typed into fields. Switching back to basic analytics or turning analytics off removes the browser identifiers and requests deletion of detailed journey records associated with the anonymous identifier.

BuildPair visitor analytics does not store passwords, authentication secrets, payment-card or bank-account details, the contents typed into form fields, precise GPS coordinates, street addresses, exact household location, mouse-movement recordings, hidden keystroke recordings, advertising profiles or cross-site tracking identifiers.

BuildPair respects the browser privacy signals used by its analytics code, including Global Privacy Control and Do Not Track where available. Those signals disable BuildPair visitor analytics for that browser.

Authentication, payment, hosting and other service providers may set or read their own cookies or storage when their features are used. Their handling of those technologies is governed by their own notices and our agreements with them. BuildPair visitor analytics is designed for product measurement and improvement rather than advertising.

Questions about cookies, browser storage, location estimation or analytics can be sent to info@buildpair.co.uk.